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Why Complete a Redesign Now?

• - Increase search engine rankings and marketplace visibility
• - Convert more visitors into paying clients
• - Update your websites look & feel
• - Utilize a more user-centered design approach
• - Add site functionality & tools to position your company above the competition
• - Bring your code up to standards
• - Have a cross-platform, cross-browser compatible website to deliver a consistent look & message
• - Utilize screen real estate more efficiently and immediately reduce your bounce rate

The Bottom-line:

You need a website design that not only looks good, but sells. Let the innovative and strategic website redesign services of Ultra Visions make the most out of your web marketing dollars!

Ultra Visions learns from the behaviors of past visitors to determine the best course of action for your website redesign. Your new website will be hand-coded, cross-platform compatible, feature a search-engine friendly code structure and optimized content, ensuring measurable, positive, rapid and lasting results. With Ultra Visions proprietary discovery and website redesign process, one-to-one service model and lean operating structure, you will save substantially over big agency redesign costs.

Our Website Redesign Process

• - Client Interview & Discovery
• - In-Depth research on your current website analytics & performance reports
• - Massive Research on your industry, competition, targeted geographical location(s) & keywords
• - Results Oriented Process
• - One to One Service & Attention
• - Professional Copyrighting Services
• - All Redesign Services are intended to either make you money or save you money
• - Weekly reviews after launch to verify traffic, traffic sources, usability & effectiveness

If you’re serious about increasing your online success, you need to seriously consider our website redesign services. CLICK HERE to inquire about a no-cost redesign proposal today.

[kml_flashembed movie="http://ultravisions.com/cms/wp-content/uploads/2010/08/banner.swf" height="250" width="300" /]

This WordPress design project included:

• - Complete Site Design
• - Custom WordPress Template Design
• - Multi Browser Compatible & Tested
• - Valid XTHML & CSS
• - Backend ePanel Controls for Super Easy Management & Control

You can view this website at PremiumElectronicCigarettes.com/

1. Define Strategic Website Goals.

Proper planning is the first key step for a successful website redesign. If you have had a website up and running for at 6 months you should know by now what is and is not working with your website. Using this knowledge, come up with a list of goals and expectations for your redesign. Clearly defining the purpose of the redesign in writing also helps many companies avoid hostilities from the previous designers and staff contributors. Usually, there are very strong reasons for taking on a website redesign project, and being able to articulate it easily and clearly will surely save you a lot of grief.

2. Do Research

Would you start to remodel your home without figuring out the needs and wants of you and your family? The same holds true for a website redesign project. Do your homework and find out as much as possible about the current state of your website. This can be done by analyzing sales, web traffic statistics, and most importantly, feedback from users. Additionally take some time out to study your target audience. Setup focus groups, usability test, and even online surveys. If possible sit down and walk through every process of your current website. Put yourself in the mind of the user and think about how the processes could be made easier.

3. Don’t Forget Current Website Design Standards

If you plan to tear down and rebuild the walls of your website, make sure you rebuild a compliant and functional web presence for company. Make sure that your website design and development team is well schooled in all of the latest design, code, and security standards.

4. Become a Project Manager

A website redesign is a project is just like any other project you would take on. It should have be clearly defined, have a budget, and allocated resources to complete the process in a timely fashion. Be realistic with your schedule and manage your expectations. Creating a too aggressive timeline will usually force you to cut corners or bypass necessary research, planning, and consultation.

5. Content is King

Content is one of, if not the most important part of your website. Once you know more about your users’ expectations and needs, start to review and reorganize your website content. After auditing your web content, you’ll be able to assess the gaps between the current state of your website and the information architecture that will best serve your users. Make sure that you have all of your content edited and ready for the website design team to review before they start the redesign. A professional website design team will analyze all of your content and create structured content flow for the design.

6. Redesign is Not a Democracy

It is important to invite feed before the redesign takes place as well as during the process, however,  redesigns by democracy or by committee should be avoided. Most of the time they do not work simply because you cannot make everyone happy. Allow a professional web design team to direct the redesign and tell take their advice when deciding what can and cannot be done or what is or is not effective. Web design professionals live and breathe this stuff. They usually can see and mistaken idea miles away and can steer you in the right direction and even provide with examples of why and idea will not work.

7. Separation of Design, Structure, & Content with CMS

CMS stands for Content Management System. If you plan to remodel the information, navigation, design, and content on your website, and you do not have a department devoted to website design and management, you might want to find out how a content management system can benefit your company. CMS will allow the division of design, structure, and content which has many advantages through the life cycle of your website.  Each area of the site can be recreated and adjusted independent of the other areas.  The design layer can be completely reworked for a new user interface without the need for any adjustments to structure or content. The structure can be adjusted for additional functionality with no changes required to design and content.  Content can be changed with no need to adjust the front-end design or functional structure.  A good CMS like Wordrpress makes it easier to maintain your website and also enables it to seamlessly syndicate content. In addition to syndicated content, a good CMS will make your next redesign implementation very simple because you can focus only on redesigning the templates used by the application to produce hundreds or even thousands of pages on the fly.

8. Test, Test, Test!

No website design or redesign project is complete without question and answer testing. Ask your design team to provide you with a map of your entire website. This map is your blue print of entire flow of the website. Then make sure that your design team or multiple members of your staff walk through every page, link, form, and process on the site.  Before you make a press release or begin marketing announcements to promote your new site do a soft launch or beta testing. This will help you cure any glitches and design flaws before it’s the masses.

9. Redesign Phases

When it comes to redesign, bigger isn’t always better. Major overhauls often generate a lot of resistance from constituents and can even upset your most fervent users. That’s why some major names on the web, such as Amazon and eBay, don’t redesign their websites anymore. They prefer to roll out any major changes slowly. Small changes done in phases prevent these companies from disorienting or losing their customers. Another benefit of design phases is the benefit to your budget. Most of the time, small changes can be implemented quickly by your design team and cost less. The incremental design process also helps you test new ideas and concepts.

10. Hire a Professional Design Team

The advantages of hiring a web design company far outweigh the benefits of creating your website on your own. Doing it yourself is time consuming and not in your best interest. Professionals have the experience needed to develop a website that is both functional and visually appealing. It is important that a website be designed in a way that will generate many visits.

The reason people spend money hiring professionals to develop a website is simple; they want their website to be the best. In order to have a great webpage you want it to be visited by many people and you want it to be at the top of every search engine. By creating the website and placing it at the top of search engines you will increase the productivity of the webpage quickly.

Web design is important because it is a key part of a businesses marketing. The web page needs to be functional and aesthetically pleasing to the user. You need to convey the details of your business to the designer so that they can build your site so that is easy to navigate through; so that your customers enjoy using it.

Not only does hiring a professional give you the expertise needed it will also save you a lot of time. Professionals who design web pages regularly have the ability to get the job done quickly which means that you will have your website up and running in a timely manner.

Keeping this in mind the benefits of having a professionally designed website can make or break your online presence, especially if your website is directed towards building your business. Below are 5 key reasons why you need a professional web design.

1. First impressions really do count

As I talked about at the start of this article, the first impression that a viewer makes when he first visits your site is, by far, the most important one.  Surveys show that a potential customer is as much as 30x more apt to spend money on professionally designed website over one that looks like it was created by amateur or even one built by online template style website builders.

2. Professional website design brings more sales

A good website design attracts visitors and potential customers from all over the internet. Good designs cause visitors to share your URL with others and then so on and so forth.  The more times your site is shared, the more traffic you get and most certainly you will see an increase in sales.

3. Search engines love professional website design

It is a fact, professional website design will increase your search engine rankings and overall visibility.  Professional designers make sure that your code is clean, and easy to read for search engine spiders.  In order for search engines to crawl every inch of your site and index it correctly important areas like headlines need to be defined in the page code. Images need to linked with keywords, pages need content specific tags, and entire websites need to be completely mapped.

4. You won’t fall victim to cross browser compatibility

Although you may only use one, there are many other browsers out there and people do use them!  Professional website designers test your site on multiple browsers and browser versions like IE6, IE7, IE8, Firefox, Opera, Safari and Google Chrome.  Making sure your site looks perfect on all major browsers allows you to keep a professional appearance no matter what browser your visitors use.

5. Spend less time on website maintenance

Use a professional website design agency to build your website and for the majority of the time your site will not even need to be touched in years! Keep your hands free to work on areas that matter most like sales, marketing, website traffic, and increasing your visibility!

Why is this so?
Flash banners are much more effective primarily because they catch the viewers eye. Therefore, they are more easily noticeable than plain text banners or standard GIF banners. Most GIF banners blend in with the rest of the publisher’s website but not flash banners. Not only do they ‘pop’ out on to the page, they also demand attention! This is just one reason flash banners are so effective.

The second reason why flash banners get higher a higher CTR rate is because a lot more information can be put on a flash banner ad  than you can on ordinary banners. Flash’s compression technology allows for many more images and text which, of course, further informs your target audience about what product or service you are selling.

Important Flash Banner Design Tips
Design: The first rule of designing an effective flash banner ad is not to overload the viewer with too much information. Keep it simple because cluttering your flash banner ad with pictures and text that which doesn’t contribute anything important will actually lessen the number of visitors who click on it. As far as mistakes go, this is the most common one made by companies over and over again. Keep it simple, short, and to the point. Use short phrases, and headlines, and use bullet points if possible.

Testing: Always test the link that your banner is directing to as well as make sure that the click through option is functioning correctly. Make sure your banner does not lead to an incomplete or broken link.

Trends: Just like with home décor, banner and website design trends change frequently too. If you do not have your own marketing and design departments to keep up with these new trends it is best to hire a professional design agency. A good, professional banner and website design agency will spend ridiculous amounts of time and money researching, and testing dozens of new concepts each month. Worry about running your company and let a professional design team worry about your banner designs!