How Professional Flash Banners Increases Traffic to your Website

Posted by Joe Gold on Aug 4, 2010 in Articles, Flash & Flash Banners, How To & Tips | 0 comments

Is anyone clicking on your banner ads?
If you are not getting a good CTR percentage it is most likely the fault of poor, ineffective banner design. The good news is that having a professional, well-designed banner ad for your company is more than possible and having this will surely increase your site traffic significantly.

Why is this so?
Flash banners are much more effective primarily because they catch the viewers eye. Therefore, they are more easily noticeable than plain text banners or standard GIF banners. Most GIF banners blend in with the rest of the publisher’s website but not flash banners. Not only do they ‘pop’ out on to the page, they also demand attention! This is just one reason flash banners are so effective.

The second reason why flash banners get higher a higher CTR rate is because a lot more information can be put on a flash banner ad  than you can on ordinary banners. Flash’s compression technology allows for many more images and text which, of course, further informs your target audience about what product or service you are selling.

Important Flash Banner Design Tips
Design: The first rule of designing an effective flash banner ad is not to overload the viewer with too much information. Keep it simple because cluttering your flash banner ad with pictures and text that which doesn’t contribute anything important will actually lessen the number of visitors who click on it. As far as mistakes go, this is the most common one made by companies over and over again. Keep it simple, short, and to the point. Use short phrases, and headlines, and use bullet points if possible.

Testing: Always test the link that your banner is directing to as well as make sure that the click through option is functioning correctly. Make sure your banner does not lead to an incomplete or broken link.

Trends: Just like with home décor, banner and website design trends change frequently too. If you do not have your own marketing and design departments to keep up with these new trends it is best to hire a professional design agency. A good, professional banner and website design agency will spend ridiculous amounts of time and money researching, and testing dozens of new concepts each month. Worry about running your company and let a professional design team worry about your banner designs!